― Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
It's you. It's what is instantly recognisable as the unique representation of you, your team, your products, your vision - your truth.
In a free market flooded with options, how do you connect with your clients? How do you garner trust and respect? How do you stimulate business activity that provides true value to both your clients and your business? It all starts with a strong brand, and carrying that brand to the market. This is our speciality.
To build a strong brand, we explore your truth - your authenticity. What seperates you from the rest of the market is the essense of your brand. From visual branding, communication & message branding, to product & service branding, we assist to sculpt a clear, concise, authentic and connecting image of you and your business, which will engage with your market, building trust and respect.
THY WENT TO
We've have scultped your brand, now the world needs to learn you exist; discovering your values and what you can offer them. The next phase is delivering your business, products and services to your clients - the market. We use a 4 pillar model of market delivery; WHO are my customers? WHERE are they? HOW do I get their attention and WHAT can I use to do that? By following this simple process, we effectively generate a marketing campaign that is guaranteed to connect your brand with your desired market.
ARE MY CUSTOMERS?
The first question we explore is WHO are your customers? If we don't know who you are marketing to, we won't be able to design an effective marketing campaign or strategy. Answering this question may not be as easy as it first appears, and there is great creative process in exploring customer segments that you may never have considered. Once we establish who your clients and customers will be, we can begin to develop a stretegy for reaching them.
Once we have identified who your customers are, we then determine WHERE they are. This stage may take some considerable research and creative thinking, but is essential in devising effective strategies in how to delivery our message to your market segment.
DO I GET THEIR ATTENTION?
We now know who your customers are, and where we can find them, the next stage is determining HOW we can get their attention. This is where we really start to have fun, inventing new and exciting ways to grab their attention and focus them on your brand. It may be subtle, or downright outlandish; either way we will get them focusing on you.
CAN I USE TO DO IT?
In today's marketing landscape, it can appear we are spoit for choice when it comes to mediums available to us - but different approaches are best served by different delivery methods. Social media? Brochure websites? Newspaper and print? Television or radio? Telemarketing and direct marketing - the choices are near endless. Based on WHO your customers are, WHERE they are and HOW we intend to get their attention, we can begin to explore which mediums will be most effective. At this stage, we have built a comprehensive and powerful marketing campaign that will focus your customers attention on your brand, products